Week 5 EOC : Social networking and the new face of job recruiting and promotion
In today's modern
marketplace there has been an increased interest in getting products promoted
and also in the overall process in which companies hire individuals for job
positions. This is in direct relation to the rise of social networking
and the constant connection to mobile applications and the worldwide web.
Almost everyone has access to the internet in many forms. Having a
smartphone in your pocket basically gives way to constant, 24 hour access, of
anything and everything in the world around us. This leads to a new form of
product promotion known as brand ambassadors.
A brand ambassador is pretty much someone who has a an extremely
high interest in a product, service, or company and is openly willingly to
promote for fame or in some cases free services and products from whatever
company they are promoting. These promotions can come from direct interaction
by “street teams” or getting the word out by literally going out and giving
information to potential customers and clients by word of mouth or physical demonstrations
on a personal level. These brand ambassadors are fast becoming a new wave of
marketing for many companies.
Companies are not only searching out brand ambassadors online, but
are also using the vast social networking system to seek out new hires for job
positions. Rather than wait for people to simply apply for jobs then go through
the old hiring process companies actively recruit by doing searches on popular
social networking sites and online web job sites in order to have a much larger
return in potential candidates. This not only increases chances to find a
better person for the position, but it also shows the potential for using
social networking as a hiring tool.
