Week 7 EOC: Product Proposal

Don Monroe

Week 7 EOC: Vodka Product Proposal

            I propose a new vodka that has a crisp, smooth flavor. It will also be made with vitamins, minerals, and electrolytes to help hydrate people who live a very active lifestyle by day, but want to relax and chill at night. 

This new vodka will also have the added benefit of certain flavors to take the harsh bite that others vodka are known to have when being consumed. Different flavor variations might be also be an add on at a later date.

             

The target market demographic for this product is not limited to one age group either. Anyone 21 or older that works hard or goes to the gym will be enticed to purchase this brand. Action sports people such as those who ride Bmx bikes, skateboards, and snowboards will also be very intrigued by this vodka brand.

             

By having added benefits of containing vitamins and minerals not only can the active and athletic enjoy a great tasting vodka, but they will know that they are rejuvenating their mind, body, and soul with a very smooth vodka that can help to relax the night away.

I present to you : A.L. Vodka (Active Life)

Week 5 EOC : Social networking and the new face of job recruiting and promotion

Week 5 EOC : Social networking and the new face of job recruiting and promotion

In today's modern marketplace there has been an increased interest in getting products promoted and also in the overall process in which companies hire individuals for job positions. This is in direct relation to the rise of social networking and the constant connection to mobile applications and the worldwide web.

Almost everyone has access to the internet in many forms. Having a smartphone in your pocket basically gives way to constant, 24 hour access, of anything and everything in the world around us. This leads to a new form of product promotion known as brand ambassadors.

 A brand ambassador is pretty much someone who has a an extremely high interest in a product, service, or company and is openly willingly to promote for fame or in some cases free services and products from whatever company they are promoting. These promotions can come from direct interaction by “street teams” or getting the word out by literally going out and giving information to potential customers and clients by word of mouth or physical demonstrations on a personal level. These brand ambassadors are fast becoming a new wave of marketing for many companies.

Companies are not only searching out brand ambassadors online, but are also using the vast social networking system to seek out new hires for job positions. Rather than wait for people to simply apply for jobs then go through the old hiring process companies actively recruit by doing searches on popular social networking sites and online web job sites in order to have a much larger return in potential candidates. This not only increases chances to find a better person for the position, but it also shows the potential for using social networking as a hiring tool.

Week 3 EOC : My Demographic

Asians and Asian Americans

Colleges and University Recruiting of Asians

In America it is a stereo type that all Asians are smart. The thing that is most interesting about that stereo type is that it may actually not be a stereo type at all.

In America 86% of all Asians have a high school diploma and 50% of all Asians have a Bachelors Degree from a college or university. These statistics alone can be used to see why many colleges and universities want to recruit these types of people. 

(http://www.onlinecollege.org/2011/12/13/20-amazing-stats-about-asian-american-achievement/)

If most Asians have a high school diploma that means that most of them are going to be attending a college after they graduate from high school. And if half of the entire Asian population graduates with a 4 year degree that means that they are solid investment for those higher education universities that have something to offer.

So as a demographic to the yearly recruiting schedules of those work for colleges and universities it would a a bright, economic, and academic move to purposefully scout out and recruit Asian high school students.

Week 3 EOC : Making Money For Good

Week 3 EOC Making Money for Good "Panda Care" Program from Panda Express "Established in 1999, Panda Cares is the philanthropic arm of Panda Restaurant Group. We are committed to serving the communities in which we operate by providing food, funding and volunteer services to under-served children and disaster relief efforts." http://www.pandacares.org/our-mission Panda Care is part of the Panda Restaurant Group that focuses primarily on helping others. Panda collects monetary donations and matches them from in store collections and other sources. The have donated $20 million total that has gone to schools, disaster relief, etc. Panda Care has also donated food and meals and has fed hundreds of thousands of those who are not fortunate to have a meal every day of their lives. For more information check out the official website: www.pandcares.org

Week 2 EOC: Boston Consulting Group - Videogames

 Boston Consulting Group - Videogames

*Classic Boston Consulting Group portfolio planning approach: A company will invest funds from a mature, successful product (cash cows) to support growing products with potential to increase revenue (stars and question marks).

In today's media market place; video games stand to mark a large investment in the coming year. With newly released video game consoles and the success of these consoles over the past holiday season; the video game industry stands to make large sweeps in the market place through heavily increased sales of games, accessories and peripherals.

One company that stands to make increasingly large profits this year is Sony and there video game console the Playstation 4.

"Sony has sold 30.2 million units of its PlayStation 4 (PS4) games console worldwide over the last two years, the Japanese electronics giant said on Wednesday, suggesting it is dominating in the console wars.
The PlayStation 4 figures date from November 2013 – when the device launched – to November 22, 2015. The 30.2 million number marks a big increase from the 20.2 million units Sony said it had sold as of March 1."

- SOURCE: http://www.cnbc.com/2015/11/25/sony-playstation-4-sales-top-30-million-in-battle-with-xbox.htm

Not only has Sony sold over 30 million consoles they are set to release their "Playstation VR" virtual reality peripheral this year. The "VR" or virtual reality market is booming and has been on the minds of many in the video game industry as the "next big thing" in video gaming. As did the short, but successful "3D" craze of previous years taught the world that things once viewed as "gimmicks" or "fads" could remain as mainstays; virtual reality is also planning to become a, hopefully, permanent part of modern gaming for years to come.

According to Forbes magazine: "Sony is in a ridiculously strong position right now. Nvidia’s above estimate means there are nearly three times as many VR-capable PS4 consoles as there are VR-capable PCs." - SOURCE: http://www.forbes.com/sites/jasonevangelho/2016/01/06/sonys-playstation-vr-stands-to-be-almost-3x-more-popular-than-oculus-rift-in-2016/#10484bc46c10

The Playstation VR also stand out because it will be significantly cheaper than it's closest competitor known as the Oculus Rift. http://www.christiantoday.com/article/playstation.vr.price.playstation.vr.will.be.cheaper.than.the.oculus.rift/77115.htm

Although the price of the Playstation VR has yet to be released it is almost certain that it will have a smaller price tag than the Oculus Rift which sets it up to initially outsell the competition. Coupled with the fact there are nearly 30.6 million Playstation 4 consoles sold to date it can clearly be seen that many people who already own a Playstation 4 and are looking into getting into the virtual reality side of gaming are already setup to make their decision because buying a PC gaming system and an Oculus Rift VR that is priced at $600usd would not make much sense to anyone who is currently playing most of their games on a Playstation 4.

Week 1 EOC: My customer service experiece

Week 1 EOC: My customer service experience

A few years back I had run into a problem with my car which happens often to many people. Like anyone else I decided that I was going to go ahead and fix this problem myself. After 30 minutes of diagnosing the problem I was troubled to discover that the hose on my radiator had become old and worn out and it would need to be replaced so I did what anyone would do and headed straight to Google to find a replacement part. After a few minutes I found the exact part that I needed and proceeded to the stores website to make my purchase.

After about a week of waiting I finally received the replacement hose that I needed and went out to the garage to swap it out with the old part. Low and behold I was distraught to find out that the piece that I had ordered was the incorrect size so I called the store that I had purchased it from.

I spoke to a sales representative about the part and explained that I had waited a week and really needed the correct part so that I could my car up and running again. With very little to no hesitation the person on the line sent out the correct part and said that they would overnight ship it for free and I should receive the correct part by the end of the next day. They also said that there was no need to pay for return shipping for the incorrect part and that I could just simply keep it or give it to someone else if I wanted to. I was very pleased and satisfied, but the great customer service did not end there.

The next afternoon when I got the correct part overnight shipped to me they sent me two new hoses and a letter was included saying that they were giving me a second part for free for the mess up. There was also a voucher included for 10% off on my next purchase which was also included because of the initial goof up.

Needless to say that I continued purchasing all of my future automotive parts from this retailer because of their genuine care for their customers.