Boston Consulting Group - Videogames
In today's media market place; video games stand to mark a large investment in the coming year. With newly released video game consoles and the success of these consoles over the past holiday season; the video game industry stands to make large sweeps in the market place through heavily increased sales of games, accessories and peripherals.
One company that stands to make increasingly large profits this year is Sony and there video game console the Playstation 4.
"Sony has sold 30.2 million units of its PlayStation 4 (PS4) games console worldwide over the last two years, the Japanese electronics giant said on Wednesday, suggesting it is dominating in the console wars.
The PlayStation 4 figures date from November 2013 – when the device launched – to November 22, 2015. The 30.2 million number marks a big increase from the 20.2 million units Sony said it had sold as of March 1."
- SOURCE: http://www.cnbc.com/2015/11/25/sony-playstation-4-sales-top-30-million-in-battle-with-xbox.htm
Not only has Sony sold over 30 million consoles they are set to release their "Playstation VR" virtual reality peripheral this year. The "VR" or virtual reality market is booming and has been on the minds of many in the video game industry as the "next big thing" in video gaming. As did the short, but successful "3D" craze of previous years taught the world that things once viewed as "gimmicks" or "fads" could remain as mainstays; virtual reality is also planning to become a, hopefully, permanent part of modern gaming for years to come.
According to Forbes magazine: "Sony is in a ridiculously strong position right now. Nvidia’s above estimate means there are nearly three times as many VR-capable PS4 consoles as there are VR-capable PCs." - SOURCE: http://www.forbes.com/sites/jasonevangelho/2016/01/06/sonys-playstation-vr-stands-to-be-almost-3x-more-popular-than-oculus-rift-in-2016/#10484bc46c10
The Playstation VR also stand out because it will be significantly cheaper than it's closest competitor known as the Oculus Rift. http://www.christiantoday.com/article/playstation.vr.price.playstation.vr.will.be.cheaper.than.the.oculus.rift/77115.htm
Although the price of the Playstation VR has yet to be released it is almost certain that it will have a smaller price tag than the Oculus Rift which sets it up to initially outsell the competition. Coupled with the fact there are nearly 30.6 million Playstation 4 consoles sold to date it can clearly be seen that many people who already own a Playstation 4 and are looking into getting into the virtual reality side of gaming are already setup to make their decision because buying a PC gaming system and an Oculus Rift VR that is priced at $600usd would not make much sense to anyone who is currently playing most of their games on a Playstation 4.
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