DISTRIBUTION

TWENTY ONE VODKA

Distribution

The distribution process of this product is going to be the most difficult by far. There are a few factors that lead to this being difficult. First off it's a regulated alcoholic beverage. In the United States of America it is illegal for anyone under the age of 21 to even purchase alcohol let alone vodka. This means that the number one market of online sales is basically out of the question unless it's under strict "lock and key" of online alcohol retailers that probably have very expensive licenses and processes that they have to go through in order to distribute online. Although this is obviously the best way to distribute, it is unfortunately not feasible for a "start up" vodka company to go about in this manner.

So the main tactic that is going to have to be put in place for distribution is the "old school" process of having trucks hand deliver boxes and crates of bottled up vodka to physical store fronts and marketplaces that can legally sell alcohol. These truck drivers will eventually make hand deliveries to bars, clubs, and other venues where alcoholic beverages are sold. Even though distributing online is illegal there is still the possibility of selling online to legal aged (and verified) clients, but then the process would have to be physically sent through trucks anyways where bill of sales would again be verified before final delivery.

I see no other legal way of getting Twenty One Vodka into the hands of consumers in the USA. Once the product grows and becomes popular in other countries the rules might change because other countries often times don't have such strict rules and regulations as we do.