Don Monroe
Week 7 EOC: Vodka Product Proposal
I propose a new vodka that has a
crisp, smooth flavor. It will also be made with vitamins, minerals, and
electrolytes to help hydrate people who live a very active lifestyle by day,
but want to relax and chill at night.
This new vodka will also have the added
benefit of certain flavors to take the harsh bite that others vodka are known
to have when being consumed. Different flavor variations might be also be an
add on at a later date.
The target market demographic for
this product is not limited to one age group either. Anyone 21 or older that
works hard or goes to the gym will be enticed to purchase this brand. Action
sports people such as those who ride Bmx bikes, skateboards, and snowboards
will also be very intrigued by this vodka brand.
By having added benefits of
containing vitamins and minerals not only can the active and athletic enjoy a
great tasting vodka, but they will know that they are rejuvenating their mind,
body, and soul with a very smooth vodka that can help to relax the night away.
I present to you : A.L. Vodka (Active Life)
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