PROMOTION

TWENTY ONE VODKA

Promotion

"Today’s marketers have ready access to plenty of marketing information. With the recent explosion of information technologies, companies can now generate information in great quantities. In fact, most marketing managers—most people—are overloaded with data and often overwhelmed by it." (Page 101, Armstrong & Kotler, Marketing: An Introduction)

In this day and age the easiest part of trying to sell a product (maybe just my opinion) is the entire process of promoting. How do you go around promoting? OVERKILL.

By overkill I mean make it known that this product exists no matter what. Make print ads, make digital print ads, get a street team to slap stickers on everything, put logos on t-shirts, get musicians to promote, get club owners to promote and start selling, etc, etc. 

Not only is physical awareness a huge part of promotion, but nowadays a huge online presence can easily promote a product far beyond anything that was though possible like 20 years ago. Get virtually anyone to "like" a product page, ad, commercial, video, and pretty much anything related to the product and you are already on your way to worldwide recognition in hopes that it will lead to popularity and therefore more sales. Plus anything that is done in the physical world is going to be online through mobile phone pics and videos that have a never ending reach in who sees it. This leads to an insane amount of promotion that often times cost absolutely nothing at all.

So the key is physical personnel in the real world and a huge, never ending, constantly "grinding" presence online and the promotion process will basically "sell itself".