IMPLEMENTATION, EVALUATION, CONTROL

IMPLEMENTATION, EVALUATION, CONTROL

Twenty One Vodka

"Marketing implementation is the process that turns marketing plans into marketing actions in order to accomplish strategic marketing objectives." (Page 56, Armstrong & Kotler, Marketing: An Introduction)

"Marketing control is the process of measuring and evaluating the results of marketing strategies and plans and taking corrective action to ensure that objectives are achieved." (Page 56, Armstrong & Kotler, Marketing: An Introduction)

This part of the marketing strategy pretty much goes in depth of everything gathered from the previous steps that has lead up to this moment. By creating the product and therefore initiating the marketing process it is clear to see how implementing the marketing strategy will eventually lead to evaluating everything and then attempting to control.

Once all of the pieces of the puzzle have been gathered up and everyone is sitting in the office ready to "go public" with the product this is going to be sold it is time to implement everything that has painstakingly been researched and put into motion. 

Now that the product has been made, priced, and distributed it is time to evaluate everything and make "checks and balances" to see if the proper steps were taken in preparing the marketing strategy. Although everything should essentially go smoothly because it was planned it is not always the case and often nothing is perfect in a new, start up company, brand, or product.

Trying to control the market and also control the "flow" of the product marketing strategy is just the first step in a long process of continuing evaluation. What this really means is that the overall control will be revised over and over again due to any data and information that is constantly collected. This means that changes might be made or if everything is going well maybe no changes need to be made right away.